The evolution and trend of beauty in american women

Tap here to turn on desktop notifications to get the news sent straight to you. Nadya Agrawal Guest Writer Mexican and Mexican-American fashion, while sharing the same roots, were uniquely shaped by different trends in the last century.

The evolution and trend of beauty in american women

Continuing on from the late s flower power trend of more natural looks, the decade went into super glam mode, gave a nod to retro smoky eyes and skinny brows, revolved around the glitter ball of decadent disco and pogo-ed into avant-garde punk.

From barely there to right in your face, the makeup from the start to the end of the decade was as opposite as you could get! Despite the scales of equality being unbalanced, changes did happen. Just a few of successes for women include: So, what does all this have to do with makeup?

Well… quite a bit! Never one to miss a trick or a potential salebrands started to steer away from old-fashioned portrayals of women to appeal to the new independent woman.

Launched inthe advert was the first to feature a woman in trousers, and was aimed at the sassy independent woman. It was a best seller. It was a clever sidestep, allowing woman to keep wearing makeup — and buying the products. In the first half of the s, there was a s revival.

The s was also looked back on with fondness. The s take of the s was more a nod to the main trends of that era, rather than being a direct copy. It was also a way for advertisers to jump on board the nostalgia train. Disco was decadent, with glittery, glossy and shimmery makeup, designed to be seen.

Donna Summer was the disco queen and always looked glamorous. Other singers that inspired makeup and hair include Debbie Harry with those red lipspunk mistress Siouxsie Sioux, and Cher.

Why women's rights activists want a "no" vote for Brett Kavanaugh

While disco was sexy and brazen, the music upstart of the decade was, of course, punk. The makeup was highly expressive, worn by men and women alike.

The hard facial makeup was largely unblended and included pale skin with dramatic eyes, brows and cheeks. It was provocative, ferocious and tribal. They resonated with women across America and Britain respectively, and kept women in touch with the latest developments and issues.

For example, Rimmel and Yardley were popular in their home turf of Britain, but less so overseas. Cover Girl and Maybelline were mainstream in the United States, but, again, had less hold on the international markets.

Being on trend and doing things differently to the competition gave Biba huge success during this time. Some cheeky minxes used to regularly come to the shops before work bare faced and leave fully made up! New makeup brands made just for women of colour were launched e.

Recommended video

Blusher came in powder, gel e. As the tanned look was popular, bronzer was used to create a gentle sun-kissed look. Eye Brows Fashionable eye brows were on the thinner side, from being plucked incredibly thin in a curve, to just slightly thicker and shaped with an arch.

A heavy and well-defined approach was favoured by punks, goths and the new wave army. Eyeliner came in pencil and liquid formulations with an applicator e.

Eye Shadow There were three main eye looks: Earthy tones were also popular. White, silver or a similar pale colour could be used under the eyebrow to add highlight.

The evolution and trend of beauty in american women

Formulations included pressed powder, liquid and creams. Compacts consisting of several colours were also available. There were no hard edges or unblended lines in s makeup with the exception of punk.American women of the s often “bobbed”, or cut, their hair short to fit under the iconic cloche, a snug-fit hat made of felt that was worn tilted in order to cover the forehead and, at times, the ears.

Oct 16,  · Cut Video published a video in April titled " Years of Beauty: Mexico," which showed us the evolution of Mexican beauty and style, and we noticed how much of it was influenced by American.

Asian American women and their use of social media (such as YouTube) and other digital platforms (blogs) has aided in the rapid adaptation of K-beauty in the U.S.

The social posts of passionate consumers of K-beauty products and regimens gained traction and buzz in . Women even shortened their hair, leaving behind the long-held belief that long hair signified beauty and desirability.

The evolution and trend of beauty in american women

Golden Age Of Hollywood (c. s – s) In this era, the ideal women is described with: Curves; Hourglass Figure; Large Breasts; Slim Waist; The boyish figure trend didn’t last for long. Namely, women of African descent, whose more textured hair doesn't necessarily allow them to rock the majority of the hairstyles that were shown, many of which call for straighter strands.

That's why, when the site released a new video documenting Black hair and makeup over the past century, a round of applause and resounding "amens" were . Black women's hairstyles have always made a statement — intentionally or unintentionally.

6 Decades Of Mexican And Mexican-American Style Evolution | HuffPost