On the show Finding Your RootsBranson was shown to have 3. Branson started his record business from the church where he ran Student magazine.
Format[ edit ] Contestants have what they perceive to be a viable and potentially profitable business idea but lack funding, or are already operating their business but need additional funds for promotion or expansion.
As part of their opening pitch, they are required to specify the amount of money they require from the Dragons. The rules stipulate that if they do not raise at least this amount from one or more Dragons, then they would leave with nothing.
In exchange for the investment, the contestants offer equity in their business, the percentage of which is also stipulated at the beginning of the pitch. If the Dragons see potential in the business idea or product, negotiations then take place around the amount of equity on offer, with the contestant having the opportunity to negotiate further, accept any offers, or simply walk away.
Dragons can also offer a percentage of the money requested if they do not wish to commit the full amount, leaving the other Dragons free to do the same. This can lead to the contestant receiving the financial backing of more than one Dragon, with the benefit of a broader range of expertise.
However, for this to occur, the contestant usually has to agree to relinquish a larger share in their business than they had first planned. A Dragon who, having heard the pitch, does not wish to invest, must declare themselves "out", implying that they leave the discussion.
However, on one occasion in series 4, Peter Jones continued to question an entrepreneur after his own declaration. The Dragons often ridicule contestants, on grounds that vary widely, but especially for over-valuation of their respective enterprises. Set and theme[ edit ] The opening sequence was shot in AncoatsManchesteran area transformed by the Industrial Revolution which helped give the city its nickname Cottonopolis.
It was originally filmed inside a furniture depository in Stoke Newington. The production were forced to move after the first series owing to building work next door.
For the second series shooting took place in a disused warehouse. It was then that the first set was created by production designer Laurence Williams, requiring the construction of a section of the window wall and the staircase down to the lower floor.
The owner of this warehouse converted it into flats necessitating a further move to Tanner Street for the next few series. Here another more extensive set was created including cutting a hole in the floor and again creating the stairs down to the lower floor.
Building work required yet again a move to Pinewood Studios only two weeks before a series was due to be shot and the production designer had to create a complete set on the film stage including a staircase which descended down into the underfloor tank. A brand new set was created for the move and was screened in the latter part of for Series the dragons den guide to investor ready business plans.
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